:root{--bg:#FFFFFF;--bg-soft:#F7F7F5;--bg-soft-2:#F1F1EE;--bg-deep:#0A0A0E;--bg-deeper:#050507;--ink:#0A0A0C;--ink-2:#3D3D42;--ink-3:#6B6B71;--ink-4:#9D9DA3;--ink-5:#C4C4C9;--paper:#FAFAFA;--paper-2:#B8B8BD;--paper-3:#6B6B71;--line:#E7E7E5;--line-2:#D4D4D2;--line-3:#BDBDBA;--line-dark:#1F1F25;--blue:#334CBB;--blue-50:#EEF0FA;--blue-100:#D9DEF1;--blue-700:#233A99;--blue-light:#40B2FF;--green:#33BB79;--red:#BB334C;--display:var(--font-display),-apple-system,BlinkMacSystemFont,sans-serif;--sans:var(--font-sans),-apple-system,BlinkMacSystemFont,sans-serif;--mono:var(--font-mono),"SF Mono",Menlo,monospace;--gut:clamp(20px,4vw,48px);--max:1280px;--max-tight:1100px}*{margin:0;padding:0;box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}img,svg{display:block;max-width:100%}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer;background:none;border:none}body{font-family:var(--sans);font-size:16px;line-height:1.55;color:var(--ink-2);background:var(--bg);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;text-rendering:optimizeLegibility;font-feature-settings:"kern" 1,"ss01" 1}::selection{background:var(--blue);color:white}h1,h2,h3,h4{font-family:var(--display);color:var(--ink);letter-spacing:-.025em;line-height:1.05}h1,h2,h3,h4{font-weight:600}h1{font-size:clamp(40px,4.8vw,68px);letter-spacing:-.04em;line-height:.98;text-wrap:balance}h2{font-size:clamp(36px,4.4vw,60px);letter-spacing:-.035em;line-height:1}h3{font-size:clamp(22px,2.2vw,28px);letter-spacing:-.02em}h4{font-size:17px;font-weight:600;letter-spacing:-.012em}.lede{font-size:clamp(17px,1.4vw,19px);line-height:1.5;color:var(--ink-2);letter-spacing:-.005em}body.modal-open{overflow:hidden}.container{max-width:var(--max)}.container,.container--tight{margin:0 auto;padding:0 var(--gut)}.container--tight{max-width:var(--max-tight)}.section{padding:clamp(80px,10vw,144px) 0;position:relative}.section--tight{padding:clamp(64px,7vw,96px) 0}.section--dark{background:var(--bg-deep)}.section--dark,.section--dark h1,.section--dark h2,.section--dark h3{color:var(--paper)}.sec{display:inline-flex;align-items:stretch;gap:14px;padding-left:0;position:relative}.sec:before{content:"";width:2px;background:var(--blue);flex-shrink:0}.sec__inner{display:flex;flex-direction:column;gap:4px;padding:2px 0}.sec__digits{font-family:var(--mono);font-size:13px;font-weight:500;letter-spacing:.02em}.sec__digits,.sec__digits--blue{color:var(--blue)}.sec__label{font-family:var(--mono);font-size:11px;font-weight:400;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3)}.section--dark .sec__label{color:var(--paper-3)}.sec+h2{margin-top:28px}.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--sans);font-size:15px;font-weight:500;letter-spacing:-.005em;padding:14px 22px;border-radius:4px;border:1px solid transparent;transition:all .2s ease;cursor:pointer;line-height:1}.btn-primary{background:var(--ink);color:white;border-color:var(--ink)}.btn-primary:hover{background:var(--blue);border-color:var(--blue)}.btn-primary--blue,.btn-primary--blue:link,.btn-primary--blue:visited{background:var(--blue);color:white;border-color:var(--blue)}.btn-primary--blue:active,.btn-primary--blue:focus-visible,.btn-primary--blue:hover{background:var(--blue-700);border-color:var(--blue-700);color:white}.btn-primary--blue:disabled,.btn-primary--blue[aria-disabled=true]{background:var(--blue);border-color:var(--blue);color:white;opacity:.55;cursor:not-allowed}.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line-2)}.btn-ghost:hover{border-color:var(--ink)}.btn--lg{padding:16px 28px;font-size:16px}.btn .arrow{font-size:18px;line-height:0;transition:transform .2s ease}.btn:hover .arrow{transform:translateX(2px)}.reveal{opacity:0;transform:translateY(12px);transition:opacity .7s cubic-bezier(.2,.6,.2,1),transform .7s cubic-bezier(.2,.6,.2,1)}.reveal.in{opacity:1;transform:translateY(0)}.reveal.d1{transition-delay:80ms}.reveal.d2{transition-delay:.16s}.nav{position:-webkit-sticky;position:sticky;top:0;z-index:100;background:rgba(255,255,255,.85);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}.nav-row{max-width:var(--max);margin:0 auto;padding:14px var(--gut);display:flex;align-items:center;justify-content:space-between;gap:32px}.nav-brand{display:inline-flex;align-items:center;text-decoration:none;color:var(--ink)}.nav-logo{display:block;height:36px;width:auto;flex-shrink:0}.nav-links{display:flex;gap:28px;flex:1 1;justify-content:center}.nav-links a{font-size:14px;font-weight:500;color:var(--ink-2);transition:color .15s}.nav-links a:hover{color:var(--ink)}.nav-actions{display:flex;align-items:center;gap:8px;flex-shrink:0}.nav-signin{font-size:14px;font-weight:500;color:var(--ink-2);padding:10px 16px;white-space:nowrap}.nav-signin:hover{color:var(--ink)}@media (max-width:800px){.nav-links{display:none}}@media (max-width:560px){.nav-row{gap:12px;padding:12px var(--gut)}.nav-signin{padding:8px 10px}.nav-actions .btn-primary--blue{padding:10px 16px;font-size:14px;white-space:nowrap}}@media (max-width:400px){.nav-row{gap:8px}.nav-logo{height:20px}.nav-signin{font-size:13px;padding:8px 6px}.nav-actions .btn-primary--blue{padding:9px 14px;font-size:13px}}.hero{padding:clamp(60px,8vw,96px) 0 clamp(80px,10vw,128px);position:relative}.hero__inner{display:grid;grid-template-columns:1fr;grid-gap:clamp(40px,5vw,80px);gap:clamp(40px,5vw,80px);align-items:center}@media (min-width:1000px){.hero__inner{grid-template-columns:minmax(0,560px) minmax(0,1fr)}}.hero__copy{max-width:560px}.hero h1{margin-bottom:24px}.hero h1 .accent{color:var(--blue);font-style:italic;font-weight:500;margin-right:6px}.hero__sub{font-size:19px;line-height:1.5;color:var(--ink-2);margin-bottom:24px;max-width:520px;letter-spacing:-.005em}.hero__sub strong{color:var(--ink);font-weight:600}.hero__stance{position:relative;display:grid;grid-template-columns:1fr 1fr;grid-gap:32px;gap:32px;padding:18px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-bottom:32px}.hero__stance:before{content:"";position:absolute;top:50%;left:50%;width:1px;height:32px;background:var(--line);transform:translate(-50%,-50%)}.hero__stance-cell{display:flex;flex-direction:column;gap:6px}.hero__stance-key{font-family:var(--mono);font-size:10px;font-weight:500;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-4)}.hero__stance-val{font-family:var(--display);font-size:15px;font-weight:500;letter-spacing:-.01em;line-height:1.3;color:var(--ink)}@media (max-width:600px){.hero__stance{grid-template-columns:1fr;gap:14px;padding:16px 0}.hero__stance:before{display:none}}.hero__cta{display:flex;gap:12px;flex-wrap:wrap;align-items:center}@media (max-width:600px){.hero__cta{display:grid;grid-template-columns:1fr;grid-gap:10px;gap:10px}.hero__cta .btn{width:100%;justify-content:center}}.arch{position:relative;font-family:var(--sans);display:grid;grid-template-columns:24px 1fr 24px;align-items:stretch}.arch__rail{position:relative;display:flex;flex-direction:column}.arch__column{display:grid;grid-gap:0;gap:0}.arch__rail-line{position:absolute;left:50%;top:0;bottom:0;width:1px;background:linear-gradient(to bottom,transparent 0,var(--line-2) 8%,var(--line-2) 92%,transparent 100%)}.arch__rail-tick{position:absolute;left:50%;width:12px;height:1px;background:var(--line-3);transform:translateX(-50%)}.arch__rail-tick--t1{top:18%}.arch__rail-tick--t2{top:82%}.arch__edge{display:grid;grid-gap:8px;gap:8px;padding:14px 4px}.arch__edge--top{border-bottom:1px solid var(--line)}.arch__edge--bottom{border-top:1px solid var(--line)}.arch__edge-head{display:flex;justify-content:space-between;align-items:baseline;gap:12px}.arch__edge-role{font-weight:500;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3)}.arch__edge-role,.arch__edge-status{font-family:var(--mono);font-size:10px}.arch__edge-status{letter-spacing:.06em;color:var(--ink-4);display:flex;align-items:center;gap:6px;white-space:nowrap}.arch__edge-status:before{content:"";width:6px;height:6px;border-radius:50%;background:var(--blue-light);animation:pulse-live 1.6s ease-in-out infinite}.arch__edge-desc{margin:0;font-family:var(--display);font-size:14px;font-weight:400;letter-spacing:-.008em;line-height:1.45;color:var(--ink-2);max-width:52ch}.arch__edge-desc strong{color:var(--ink);font-weight:600}@media (max-width:600px){.arch{grid-template-columns:12px 1fr 12px}.arch__edge{padding:12px 0;gap:6px}.arch__edge-head{flex-wrap:wrap;gap:4px 12px}.arch__edge-desc{font-size:13px}.arch__motive-head{flex-direction:column;align-items:flex-start;gap:6px;padding:12px 16px}.arch__motive-body{padding:14px;gap:10px}.arch__flow{padding:0 8px}.ctrl-row{padding:10px 12px;gap:10px}.ctrl-row__label{font-size:12px}.ctrl-row__sub{font-size:10px}}.arch__flow{display:grid;grid-template-columns:1fr 60px 1fr;align-items:center;padding:0 16px;height:56px;position:relative}.arch__flow-svg{width:100%;height:100%;pointer-events:none}.arch__flow-label{font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-3);padding:0 8px}.arch__flow-label--right{text-align:right}.arch__flow-label strong{color:var(--ink);font-weight:500}.arch__motive{background:var(--bg);border:2px solid var(--ink);border-radius:8px;box-shadow:inset 0 1px 0 rgba(255,255,255,.5),0 24px 48px -16px rgba(10,10,12,.18),0 4px 12px -4px rgba(10,10,12,.06);overflow:hidden}.arch__motive-head{display:flex;align-items:center;justify-content:space-between;padding:14px 18px;border-bottom:1px solid var(--line);background:var(--bg)}.arch__motive-title{display:flex;align-items:center;gap:10px;font-family:var(--display);font-weight:600;font-size:14px;letter-spacing:-.012em;color:var(--ink)}.arch__motive-title-dot{width:8px;height:8px;background:var(--blue);border-radius:50%;position:relative}.arch__motive-title-dot:after{content:"";position:absolute;inset:-8px;border-radius:50%;background:var(--blue);animation:sonar 2.4s ease-out infinite}@keyframes sonar{0%{transform:scale(.4);opacity:.5}to{transform:scale(2.2);opacity:0}}.arch__motive-mode{font-family:var(--mono);font-size:11px;color:var(--ink-3);letter-spacing:.04em}.arch__motive-mode strong{color:var(--ink);font-weight:500}.arch__motive-body{padding:18px;display:grid;grid-gap:12px;gap:12px}.ctrl-row{display:grid;grid-template-columns:1fr auto;align-items:center;grid-gap:16px;gap:16px;padding:12px 14px;background:var(--bg-soft);border:1px solid var(--line);border-radius:4px;transition:border-color .15s}.ctrl-row:hover{border-color:var(--line-2)}.ctrl-row__label{font-size:13px;color:var(--ink);font-weight:500;letter-spacing:-.005em}.ctrl-row__sub{font-family:var(--mono);font-size:11px;color:var(--ink-3);margin-top:3px;letter-spacing:0}.ctrl-row__toggle{width:30px;height:18px;background:var(--ink);border-radius:9px;position:relative;flex-shrink:0}.ctrl-row__toggle:after{content:"";position:absolute;width:12px;height:12px;background:white;border-radius:50%;top:3px;right:3px}.ctrl-row__slider{display:flex;align-items:center;gap:12px}.ctrl-row__track{width:80px;height:4px;background:var(--line);border-radius:2px;position:relative}.ctrl-row__track-fill{position:absolute;left:0;top:0;bottom:0;background:var(--blue);border-radius:2px}.ctrl-row__track-thumb{position:absolute;width:12px;height:12px;background:white;border:2px solid var(--ink);border-radius:50%;top:50%;transform:translate(-50%,-50%);box-shadow:0 1px 2px rgba(0,0,0,.1)}.ctrl-row__val{font-family:var(--mono);font-size:12px;font-weight:500;color:var(--ink);min-width:32px;text-align:right}.action-log{border-top:1px solid var(--line);margin-top:4px;padding-top:14px}.action-log__head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:12px}.action-log__title{letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3)}.action-log__live,.action-log__title{font-family:var(--mono);font-size:10px}.action-log__live{letter-spacing:.06em;color:var(--blue-light);display:flex;align-items:center;gap:5px}.action-log__live:before{content:"";width:6px;height:6px;border-radius:50%;background:var(--blue-light);position:relative;animation:pulse-live 1.6s ease-in-out infinite;box-shadow:0 0 0 0 var(--blue-light)}@keyframes pulse-live{0%{box-shadow:0 0 0 0 color-mix(in srgb,var(--blue-light) 60%,transparent)}70%{box-shadow:0 0 0 8px color-mix(in srgb,var(--blue-light) 0%,transparent)}to{box-shadow:0 0 0 0 color-mix(in srgb,var(--blue-light) 0%,transparent)}}.action-log__list{display:grid;grid-gap:8px;gap:8px;list-style:none;height:96px;overflow:hidden}.action-log__item{display:grid;grid-template-columns:14px 1fr auto;align-items:center;grid-gap:10px;gap:10px;font-size:12px;font-family:var(--mono);color:var(--ink-2);opacity:0;transform:translateY(-6px);transition:opacity .4s ease,transform .4s ease}.action-log__item.in{opacity:1;transform:translateY(0)}.action-log__item.out{opacity:0;transform:translateY(6px)}.action-log__icon{width:14px;height:14px;border-radius:3px;display:grid;place-items:center;font-size:9px;font-weight:700;color:white;font-family:var(--sans)}.action-log__icon--block{background:var(--red)}.action-log__icon--promote{background:var(--green)}.action-log__amount{color:var(--ink);font-weight:500}.action-log__amount--neg{color:var(--red)}.action-log__amount--pos{color:var(--green)}.problem__header{margin-bottom:56px;display:grid;grid-template-columns:1fr;grid-gap:16px;gap:16px;align-items:end}@media (min-width:1000px){.problem__header{grid-template-columns:1fr .9fr;gap:64px}}.problem__sub{color:var(--ink-2);max-width:480px}.problem__split{display:grid;grid-template-columns:1fr;grid-gap:0;gap:0;align-items:stretch;position:relative}@media (min-width:800px){.problem__split{grid-template-columns:1fr 1fr}}.problem__col{padding:32px 28px;border:1px solid var(--line);background:var(--bg-soft)}.problem__col:first-child{border-radius:6px 0 0 6px}.problem__col:last-child{border-radius:0 6px 6px 0;border-left:none}@media (max-width:799px){.problem__col{border-radius:6px!important;border-left:1px solid var(--line)!important;margin-bottom:16px}}.problem__col h4{margin-bottom:18px;font-family:var(--display);font-size:14px;font-weight:600;letter-spacing:-.005em;color:var(--ink);display:flex;align-items:center;gap:10px}.problem__col-num{font-family:var(--mono);font-size:11px;font-weight:500;color:var(--blue);letter-spacing:.08em;width:18px;height:18px;border:1px solid var(--blue);border-radius:3px;display:grid;place-items:center;font-size:10px}.problem__col ul{list-style:none;display:grid;grid-gap:10px;gap:10px}.problem__col li{font-size:14px;line-height:1.45;color:var(--ink-2);display:grid;grid-template-columns:14px 1fr;grid-gap:10px;gap:10px;align-items:baseline}.problem__col li:before{content:"—";color:var(--ink-4);font-family:var(--mono);font-size:12px}.verdict{margin-top:56px;display:grid;grid-template-columns:2px 1fr;grid-gap:24px;gap:24px;align-items:stretch;max-width:720px}.verdict:before{content:"";background:var(--blue)}.verdict__inner{padding:8px 0}.verdict__label{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);margin-bottom:12px}.verdict__text{font-family:var(--display);font-size:clamp(22px,1.6vw,32px);line-height:1.18;letter-spacing:-.025em;color:var(--ink);font-weight:500}.verdict__text strong{color:var(--blue);font-weight:600}.solution{background:var(--bg-soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.solution__header{text-align:left;max-width:720px;margin-bottom:64px}.solution__header h2{margin:28px 0 20px;max-width:14ch}.solution__header p{color:var(--ink-2);max-width:560px}.solution__grid{display:grid;grid-template-columns:1fr;grid-gap:0;gap:0;border:1px solid var(--line);background:var(--bg);border-radius:8px;overflow:hidden}@media (min-width:800px){.solution__grid{grid-template-columns:1fr 1fr}}@media (min-width:1000px){.solution__grid{grid-template-columns:repeat(4,1fr)}}.solution__cell{padding:28px;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:12px;position:relative;transition:background .15s}.solution__cell:hover{background:var(--bg-soft)}.solution__cell:first-child{border-top:none}@media (min-width:800px){.solution__cell{border-top:none;border-left:1px solid var(--line)}.solution__cell:nth-child(odd){border-left:none}.solution__cell:nth-child(n+3){border-top:1px solid var(--line)}}@media (min-width:1000px){.solution__cell,.solution__cell:nth-child(n+3){border-top:none}.solution__cell{border-left:1px solid var(--line)}.solution__cell:first-child{border-left:none}}.solution__cell-num{font-family:var(--mono);font-size:11px;letter-spacing:.16em;color:var(--blue);font-weight:500;display:flex;align-items:center;gap:8px}.solution__cell-num:before{content:"";width:6px;height:6px;background:var(--blue);border-radius:50%}.solution__cell h4{font-family:var(--display);font-size:19px;letter-spacing:-.015em;color:var(--ink);font-weight:600}.solution__cell p{font-size:14px;line-height:1.5;color:var(--ink-3)}.solution__cell-glyph{margin-top:auto;padding-top:16px;border-top:1px solid var(--line)}.solution__verdict{margin-top:56px;display:grid;grid-template-columns:2px 1fr;grid-gap:24px;gap:24px;align-items:stretch;max-width:720px}.solution__verdict:before{content:"";background:var(--blue)}.solution__verdict-inner{padding:8px 0}.solution__verdict-label{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);margin-bottom:12px}.solution__verdict-text{font-family:var(--display);font-size:clamp(22px,2.6vw,32px);line-height:1.18;letter-spacing:-.025em;color:var(--ink);font-weight:500}.solution__verdict-text strong{color:var(--blue);font-weight:600}.how__intro{max-width:720px;margin-bottom:80px}.how__intro h2{margin:28px 0 20px;max-width:14ch}.how__intro p{color:var(--ink-2);max-width:560px}.how__intro h2 .b{color:var(--blue)}.how-flow{display:grid;grid-template-columns:1fr;grid-gap:0;gap:0}.how-step{display:grid;grid-template-columns:1fr;grid-gap:40px;gap:40px;padding:56px 0;border-top:1px solid var(--line)}.how-step:first-of-type{border-top:1px solid var(--ink);padding-top:64px}@media (min-width:800px){.how-step{grid-template-columns:80px 1fr 1.1fr;gap:48px;align-items:start}}.how-step__num{font-family:var(--mono);font-size:14px;font-weight:500;color:var(--blue);letter-spacing:.06em;padding-top:6px;display:grid;grid-gap:4px;gap:4px}.how-step__num strong{font-family:var(--display);font-size:18px;font-weight:600;color:var(--ink);letter-spacing:-.01em}.how-step__num small{font-size:11px;color:var(--ink-3);font-weight:400;letter-spacing:.18em;text-transform:uppercase}.how-step__copy h3{margin-bottom:16px;max-width:14ch}.how-step__copy>p{font-size:16px;color:var(--ink-2);margin-bottom:16px;max-width:40ch}.how-step__bullets{list-style:none;display:grid;grid-gap:8px;gap:8px}.how-step__bullets li{display:grid;grid-template-columns:14px 1fr;grid-gap:10px;gap:10px;font-size:14px;color:var(--ink-2);line-height:1.5}.how-step__bullets li:before{content:"—";color:var(--ink-4);font-family:var(--mono);font-size:12px;margin-top:1px}.how-step__ui{background:var(--bg-soft);border:1px solid var(--line);border-radius:6px;padding:16px;font-family:var(--mono);font-size:12px}.detect-ui__head{display:flex;align-items:center;justify-content:space-between;padding-bottom:12px;border-bottom:1px solid var(--line);margin-bottom:12px}.detect-ui__title{font-family:var(--display);font-size:13px;font-weight:600;color:var(--ink)}.detect-ui__count{color:var(--ink-3);font-size:11px}.detect-ui__list{display:grid;grid-gap:4px;gap:4px}.detect-ui__row{display:grid;grid-template-columns:1fr auto;grid-gap:12px;gap:12px;padding:8px 10px;font-size:12px;align-items:center;border-radius:3px;background:var(--bg)}.detect-ui__row--flag{background:rgba(10,10,12,.04)}.detect-ui__row--ok{background:color-mix(in srgb,var(--blue) 5%,transparent)}.detect-ui__query{color:var(--ink);font-weight:500}.detect-ui__tag{font-size:10px;padding:2px 7px;border-radius:2px;font-weight:500;letter-spacing:.04em;text-transform:uppercase}.detect-ui__tag--low{background:var(--ink-3);color:white}.detect-ui__tag--mis{background:var(--ink);color:white}.detect-ui__tag--ok{background:var(--blue);color:white}.decide-ui__head{font-family:var(--display);font-size:13px;font-weight:600;color:var(--ink);padding-bottom:12px;border-bottom:1px solid var(--line);margin-bottom:12px;display:flex;justify-content:space-between;align-items:baseline}.decide-ui__head span{font-family:var(--mono);font-size:11px;font-weight:400;color:var(--ink-3)}.decide-ui__rec{padding:14px;background:var(--bg);border:1px solid var(--line);border-radius:4px}.decide-ui__rec-q{font-family:var(--mono);font-size:12px;font-weight:500;color:var(--ink);margin-bottom:8px}.decide-ui__rec-why{font-family:var(--sans);font-size:12px;color:var(--ink-3);line-height:1.45;margin-bottom:12px}.decide-ui__rec-row{display:flex;justify-content:space-between;align-items:center;font-size:11px;font-family:var(--mono);color:var(--ink-3);padding:8px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.decide-ui__rec-row strong{color:var(--blue);font-weight:500}.decide-ui__rec-actions{display:flex;gap:6px;margin-top:10px}.decide-ui__btn{font-family:var(--sans);font-size:11px;font-weight:500;padding:6px 11px;border-radius:3px;border:1px solid var(--line-2);background:var(--bg-soft);color:var(--ink-2);cursor:pointer;transition:all .15s}.decide-ui__btn--primary{background:var(--ink);color:white;border-color:var(--ink)}.decide-ui__btn--primary:hover{background:var(--blue);border-color:var(--blue)}.control-ui__bar{display:flex;justify-content:space-between;align-items:center;padding:11px 14px;background:var(--bg);border:1px solid var(--line);border-radius:4px;margin-bottom:6px;font-size:12px}.control-ui__bar-label{display:flex;align-items:center;gap:10px;color:var(--ink)}.control-ui__check{width:14px;height:14px;background:var(--blue);border-radius:50%;display:grid;place-items:center;color:white;font-size:9px;font-weight:700;flex-shrink:0}.control-ui__time{color:var(--ink-3);font-family:var(--mono);font-size:11px}.measure-ui__grid{display:grid;grid-template-columns:1fr 1fr;grid-gap:1px;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:4px;overflow:hidden}.measure-ui__cell{background:var(--bg);padding:14px}.measure-ui__label{font-family:var(--mono);font-size:10px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);margin-bottom:8px}.measure-ui__value{font-family:var(--display);font-size:24px;font-weight:600;color:var(--ink);letter-spacing:-.025em;line-height:1}.measure-ui__delta{font-family:var(--mono);font-size:10px;color:var(--blue);margin-top:4px;font-weight:500}.measure-ui__chart{grid-column:span 2;background:var(--bg);padding:14px}.measure-ui__chart-svg{width:100%;height:60px}.modes{background:var(--bg-soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.modes__intro{max-width:720px;margin-bottom:56px}.modes__intro h2{margin:28px 0 20px;max-width:14ch}.modes__intro p{color:var(--ink-2);max-width:560px;font-size:17px}.modes__grid{display:grid;grid-template-columns:1fr;grid-gap:16px;gap:16px;margin-bottom:56px}@media (min-width:800px){.modes__grid{grid-template-columns:repeat(3,1fr)}}.mode-card{background:var(--bg);border:1px solid var(--line);border-radius:6px;padding:28px;display:flex;flex-direction:column;gap:16px;transition:border-color .2s,transform .2s}.mode-card:hover{border-color:var(--ink);transform:translateY(-1px)}.mode-card--featured{border:2px solid var(--blue);position:relative}.mode-card--featured:before{content:"Recommended";position:absolute;top:-10px;left:24px;background:var(--blue);color:white;font-family:var(--mono);font-size:10px;font-weight:500;padding:4px 10px;border-radius:2px;letter-spacing:.08em;text-transform:uppercase}.mode-card__head{display:flex;justify-content:space-between;align-items:flex-start}.mode-card h3{font-family:var(--display);font-size:22px;letter-spacing:-.02em;color:var(--ink);font-weight:600}.mode-card__num{font-family:var(--mono);font-size:11px;color:var(--ink-3);letter-spacing:.16em}.mode-card p{font-size:14px;color:var(--ink-2);line-height:1.5}.mode-card__viz{margin-top:4px;padding:14px;background:var(--bg-soft);border:1px solid var(--line);border-radius:4px;font-family:var(--mono);font-size:11px;color:var(--ink-3);display:grid;grid-gap:8px;gap:8px}.mode-card--featured .mode-card__viz{background:var(--blue-50);border-color:var(--blue-100)}.mode-card__viz-row{display:grid;grid-template-columns:auto 1fr auto;grid-gap:10px;gap:10px;align-items:center}.mode-card__viz-icon{width:12px;height:12px;border-radius:50%;background:var(--ink-5)}.mode-card__viz-icon--on{background:var(--blue)}.mode-card__viz-icon--ok{background:var(--ink)}.mode-card__viz-label{color:var(--ink-2)}.mode-card__viz-val{color:var(--ink);font-weight:500}.modes__principles{display:flex;align-items:baseline;gap:24px;flex-wrap:wrap;padding-top:40px;border-top:1px solid var(--line-2)}.modes__principles-label{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3)}.modes__principles-list{display:flex;gap:32px;flex-wrap:wrap}.modes__principle{font-family:var(--display);font-weight:600;font-size:18px;color:var(--ink);letter-spacing:-.012em}.modes__verdict{margin-top:32px;display:grid;grid-template-columns:2px 1fr;grid-gap:24px;gap:24px;max-width:720px}.modes__verdict:before{content:"";background:var(--blue)}.modes__verdict-text{font-family:var(--display);font-size:clamp(20px,2.4vw,28px);line-height:1.2;letter-spacing:-.022em;color:var(--ink);font-weight:500;padding:8px 0}.modes__verdict-text strong{color:var(--blue)}.engine{background:var(--bg-deep);color:var(--paper);position:relative}.engine:before{content:"";position:absolute;top:0;left:0;right:0;height:2px;background:var(--blue)}.engine__inner{display:grid;grid-template-columns:1fr;grid-gap:clamp(40px,5vw,80px);gap:clamp(40px,5vw,80px);align-items:start}@media (min-width:1000px){.engine__inner{grid-template-columns:.95fr 1.45fr;gap:96px}}.engine__copy h2{margin:28px 0 24px;max-width:14ch}.engine__copy h2 .b{color:var(--blue)}.engine__copy>p{color:var(--paper-2);font-size:17px;margin-bottom:32px;max-width:480px}.engine__list{list-style:none;display:grid;grid-gap:0;gap:0;margin-bottom:40px;border-top:1px solid var(--line-dark)}.engine__list li{display:grid;grid-template-columns:36px 1fr;grid-gap:14px;gap:14px;padding:16px 0;border-bottom:1px solid var(--line-dark);font-size:15px;color:var(--paper);align-items:baseline}.engine__list-num{font-family:var(--mono);font-size:12px;color:var(--blue);letter-spacing:.06em;font-weight:500}.engine__quote{display:grid;grid-template-columns:2px 1fr;grid-gap:24px;gap:24px;padding:8px 0;margin-bottom:32px;max-width:480px}.engine__quote:before{content:"";background:var(--blue)}.engine__quote-inner{font-family:var(--display);font-size:clamp(20px,2.4vw,26px);font-weight:500;letter-spacing:-.022em;line-height:1.25;color:var(--paper)}.engine__quote-inner strong{color:var(--blue);font-weight:600}.engine__pipeline{display:block;width:100%;height:auto;border-radius:8px}.engine__why{margin-top:32px;padding-top:32px}.engine__why-label{font-family:var(--mono);font-size:11px;color:var(--paper-3);letter-spacing:.16em;text-transform:uppercase;margin-bottom:12px}.engine__why h3{color:var(--paper);margin-bottom:16px;max-width:14ch}.engine__why p{color:var(--paper-2);margin-bottom:12px}.engine__why-list{list-style:none;display:grid;grid-gap:8px;gap:8px;margin-top:16px}.engine__why-list li{font-size:14px;color:var(--paper-2);display:grid;grid-template-columns:14px 1fr;grid-gap:10px;gap:10px}.engine__why-list li:before{content:"·";color:var(--blue);font-weight:700;font-size:16px;line-height:1}.why__head{max-width:720px;margin-bottom:40px}.why__head h2{margin:28px 0 20px;max-width:18ch;font-size:clamp(34px,3.6vw,48px);letter-spacing:-.03em;line-height:1.05}.why__head h2 .b{color:var(--blue)}.why__head p{font-size:17px;color:var(--ink-2);line-height:1.55;max-width:520px}.case-impact{margin-bottom:32px}.case-impact__byline{margin:0 0 20px;max-width:64ch;font-family:var(--sans);font-size:14px;line-height:1.6;font-style:italic;color:var(--ink-2)}.case-impact__byline strong{font-style:normal;font-weight:600;color:var(--ink)}.case-impact__byline a{color:var(--ink-2);font-style:normal;border-bottom:1px solid var(--line-2);padding-bottom:1px;transition:color .15s,border-color .15s;white-space:nowrap}.case-impact__byline a:hover{color:var(--blue);border-color:var(--blue)}.case-impact__byline-arrow{display:inline-block;margin-left:3px;font-style:normal;font-size:11px;vertical-align:1px}.case-impact__byline-date{font-style:normal;color:var(--ink-4);white-space:nowrap}.case-impact__grid{list-style:none;display:grid;grid-template-columns:1fr;grid-gap:12px;gap:12px;margin:0;padding:0}.case-impact__card{background:var(--bg);border:1px solid var(--line);border-radius:10px;padding:28px 20px 26px;display:flex;flex-direction:column;align-items:center;text-align:center;gap:10px;transition:border-color .2s,transform .2s,box-shadow .2s}.case-impact__card:hover{border-color:color-mix(in srgb,var(--blue) 28%,var(--line));transform:translateY(-1px);box-shadow:0 6px 20px -8px rgba(51,76,187,.18)}.case-impact__icon{width:44px;height:44px;border-radius:50%;background:color-mix(in srgb,var(--blue) 8%,transparent);display:grid;place-items:center;justify-self:center;color:var(--blue)}.case-impact__icon svg{width:20px;height:20px}.case-impact__metric-title{font-family:var(--sans);font-size:14px;font-weight:600;color:var(--ink);letter-spacing:-.005em;margin:0}.case-impact__metric-sub{font-family:var(--sans);font-size:13px;line-height:1.45;color:var(--ink-3);margin:0;max-width:22ch}.case-impact__rule{width:36px;border:none;border-top:1px solid var(--line-2);margin:4px auto;justify-self:center;align-self:center}.case-impact__stat{display:flex;flex-direction:column;align-items:center;gap:6px;align-self:end}.case-impact__stat-value{font-family:var(--display);font-size:36px;font-weight:600;color:var(--blue);letter-spacing:-.03em;line-height:1;font-feature-settings:"tnum";font-variant-numeric:tabular-nums}.case-impact__stat-label{font-family:var(--mono);font-size:11px;letter-spacing:.06em;color:var(--ink-3);text-transform:uppercase}@media (min-width:600px){.case-impact__grid{grid-template-columns:repeat(2,1fr)}}@media (min-width:900px){.case-impact__grid{grid-template-columns:repeat(5,1fr);grid-template-rows:auto auto auto auto auto;column-gap:14px;row-gap:0}.case-impact__card{display:grid;grid-template-rows:subgrid;grid-row:span 5;grid-row-gap:12px;row-gap:12px;align-items:stretch}}@media (max-width:599px){.case-impact__byline{font-size:13px}}.why__chart{background:var(--bg);border:1px solid var(--line);border-radius:8px;padding:32px 32px 36px}.why__chart-head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:28px;flex-wrap:wrap;gap:12px}.why__chart-title{font-family:var(--display);font-size:16px;color:var(--ink);font-weight:600;letter-spacing:-.012em}.why__chart-title small{font-weight:400;margin-left:8px;letter-spacing:.04em}.why__chart-legend,.why__chart-title small{font-family:var(--mono);font-size:11px;color:var(--ink-3)}.why__chart-legend{display:flex;gap:20px}.why__chart-legend span{display:inline-flex;align-items:center;gap:8px}.why__chart-legend .dot{width:14px;height:2px}.why__chart-legend .dot--blue{background:var(--blue)}.why__chart-legend .dot--grey{background:var(--ink-4)}.why__chart-notes{display:grid;grid-template-columns:1fr;grid-gap:12px;gap:12px;margin-top:28px;padding-top:24px;border-top:1px solid var(--line)}@media (min-width:800px){.why__chart-notes{grid-template-columns:repeat(4,1fr);gap:24px}}.why__chart-note{display:grid;grid-template-columns:28px 1fr;grid-gap:12px;gap:12px;align-items:baseline;font-size:13px;line-height:1.45;color:var(--ink-2)}.why__chart-note-num{font-family:var(--mono);font-size:11px;color:var(--blue);font-weight:600;letter-spacing:.04em;width:22px;height:22px;border:1.5px solid var(--blue);border-radius:50%;display:grid;place-items:center;background:var(--bg)}.why__chart-note-text strong{display:block;color:var(--ink);font-weight:600;font-size:13px;margin-bottom:2px}.why__chart-note-text small{font-family:var(--mono);font-size:11px;color:var(--ink-3);letter-spacing:.04em}.chart-line-rising{stroke-dasharray:1000;stroke-dashoffset:1000;transition:stroke-dashoffset 1.8s cubic-bezier(.4,0,.2,1)}#roas-chart.in .chart-line-rising{stroke-dashoffset:0}.chart-line-flat{opacity:0;transition:opacity .6s ease;transition-delay:.2s}#roas-chart.in .chart-line-flat{opacity:1}.chart-pin{opacity:0;transition:opacity .4s ease}#roas-chart.in .chart-pin{opacity:1}#roas-chart.in .chart-pin:first-of-type{transition-delay:.6s}#roas-chart.in .chart-pin:nth-of-type(2){transition-delay:1s}#roas-chart.in .chart-pin:nth-of-type(3){transition-delay:1.4s}#roas-chart.in .chart-pin:nth-of-type(4){transition-delay:1.8s}.chart-endpoint{opacity:0;transition:opacity .4s ease;transition-delay:1.6s}#roas-chart.in .chart-endpoint{opacity:1}.who{background:var(--bg-soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.who__header{display:grid;grid-template-columns:1fr;grid-gap:24px;gap:24px;margin-bottom:56px}@media (min-width:800px){.who__header{grid-template-columns:.7fr 1fr;gap:48px;align-items:end}}.who__list{list-style:none;display:grid;grid-gap:0;gap:0;border-top:1px solid var(--ink)}.who__list li{display:grid;grid-template-columns:60px 1fr auto;grid-gap:24px;gap:24px;padding:22px 0;border-bottom:1px solid var(--line);align-items:baseline;font-family:var(--display);font-size:clamp(18px,1.8vw,22px);font-weight:500;color:var(--ink);letter-spacing:-.018em;transition:padding-left .2s,color .2s}.who__list li:hover{padding-left:12px;color:var(--blue)}.who__list li:last-child{border-bottom:1px solid var(--ink)}.who__list-num{font-family:var(--mono);font-size:12px;font-weight:500;color:var(--blue);letter-spacing:.08em}.who__list-arrow{font-family:var(--mono);font-size:16px;color:var(--ink-4);transition:color .2s,transform .2s}.who__list li:hover .who__list-arrow{color:var(--blue);transform:translateX(4px)}.cta{background:var(--bg-deep);color:var(--paper);border:none;position:relative}.cta:before{content:"";position:absolute;top:0;left:0;right:0;height:2px;background:var(--blue)}.cta__inner{display:grid;grid-template-columns:1fr;grid-gap:40px;gap:40px;align-items:center}@media (min-width:800px){.cta__inner{grid-template-columns:1.4fr 1fr;gap:64px}}.cta h2{color:var(--paper);font-size:clamp(40px,5.4vw,72px);letter-spacing:-.04em;line-height:.96;margin:28px 0 24px;max-width:12ch}.cta h2 .b{color:var(--blue)}.cta__sub{color:var(--paper-2);font-size:18px;max-width:480px;margin-bottom:32px}.cta__actions{display:flex;gap:12px;align-items:center;flex-wrap:wrap}@media (max-width:600px){.cta__actions{display:grid;grid-template-columns:1fr;grid-gap:10px;gap:10px}.cta__actions .btn{width:100%;justify-content:center}}.cta .btn-primary--blue:active,.cta .btn-primary--blue:focus-visible,.cta .btn-primary--blue:hover{background:var(--paper);color:var(--ink);border-color:var(--paper)}.cta .btn-ghost{background:transparent;color:var(--paper);border-color:var(--line-dark)}.cta .btn-ghost:hover{border-color:var(--paper)}.cta__meta{font-family:var(--mono);font-size:11px;color:var(--paper-3);letter-spacing:.06em;margin-top:24px}.cta__meta span:not(:last-child):after{content:" · ";margin:0 8px}.cta__viz{display:grid;grid-gap:8px;gap:8px;font-family:var(--mono);font-size:11px}.cta__viz-band{padding:16px 18px;border:1px solid var(--line-dark);border-radius:4px;background:rgba(255,255,255,.02)}.cta__viz-band-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:4px;color:var(--paper-3);letter-spacing:.1em;text-transform:uppercase;font-size:10px}.cta__viz-band-content{font-family:var(--display);font-weight:500;font-size:13px;color:var(--paper);letter-spacing:-.005em;text-transform:none}.cta__viz-band--mid{border:2px solid var(--blue);background:color-mix(in srgb,var(--blue) 10%,transparent);padding:18px 20px}.cta__viz-band--mid .cta__viz-band-head{color:var(--blue)}.cta__viz-band--mid .cta__viz-band-content{font-size:14px;font-weight:600;color:var(--paper)}.cta__viz-flow{display:flex;justify-content:space-between;padding:0 22px;font-family:var(--mono);font-size:10px;color:var(--paper-3);letter-spacing:.04em}.cta__viz-flow span{display:flex;gap:6px;align-items:center}.cta__viz-flow .dn:after{content:"↓";color:var(--blue);font-size:12px}.cta__viz-flow .up:before{content:"↑";color:var(--blue);font-size:12px}footer{padding:56px 0 32px;background:var(--bg);border-top:1px solid var(--line);font-size:13px}.foot-row{display:grid;grid-template-columns:1fr;grid-gap:32px;gap:32px;align-items:start;margin-bottom:40px}@media (min-width:800px){.foot-row{grid-template-columns:1.4fr 3fr;gap:64px}}.foot-logo{display:block;height:26px;width:auto}.foot-brand p{color:var(--ink-3);margin-top:16px;max-width:260px;font-size:13px}.foot-cols{display:grid;grid-template-columns:repeat(3,1fr);grid-gap:32px;gap:32px}@media (max-width:600px){.foot-cols{grid-template-columns:1fr}}.foot-col h6{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);font-weight:500;margin-bottom:16px}.foot-col ul{list-style:none;display:grid;grid-gap:10px;gap:10px}.foot-col a{font-size:14px;color:var(--ink-2);transition:color .15s}.foot-col a:hover{color:var(--ink)}.foot-base{display:flex;justify-content:space-between;align-items:center;padding-top:24px;border-top:1px solid var(--line);font-family:var(--mono);font-size:11px;color:var(--ink-3);letter-spacing:.04em;flex-wrap:wrap;gap:16px}.foot-legal a:hover{color:var(--ink)}.modal{position:fixed;inset:0;z-index:200;display:none;align-items:center;justify-content:center;padding:20px}.modal.open{display:flex;animation:modal-in .28s cubic-bezier(.2,.6,.2,1)}@keyframes modal-in{0%{opacity:0}to{opacity:1}}.modal__backdrop{position:absolute;inset:0;background:rgba(10,10,14,.5);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}.modal__panel{position:relative;background:var(--bg);border:1px solid var(--line-2);border-radius:8px;width:100%;max-width:480px;max-height:92vh;overflow-y:auto;box-shadow:inset 0 1px 0 rgba(255,255,255,.5),0 32px 80px -20px rgba(10,10,12,.32),0 8px 24px -4px rgba(10,10,12,.12);animation:panel-in .32s cubic-bezier(.2,.6,.2,1)}@keyframes panel-in{0%{opacity:0;transform:translateY(12px) scale(.98)}to{opacity:1;transform:translateY(0) scale(1)}}.modal__close{position:absolute;top:14px;right:14px;width:32px;height:32px;border-radius:50%;background:transparent;color:var(--ink-3);font-size:22px;line-height:1;display:grid;place-items:center;cursor:pointer;border:none;transition:background .15s,color .15s}.modal__close:hover{background:var(--bg-soft);color:var(--ink)}.modal__inner{padding:36px 32px 32px}@media (max-width:560px){.modal{padding:12px}.modal__inner{padding:28px 22px 24px}.modal__title{font-size:24px}.modal__close{top:10px;right:10px}}.modal__title{font-family:var(--display);font-size:28px;font-weight:600;letter-spacing:-.025em;color:var(--ink);margin-bottom:12px;line-height:1.05}.modal__sub{font-size:15px;color:var(--ink-3);line-height:1.5;margin-bottom:24px}.modal__form{display:grid;grid-gap:14px;gap:14px}.field{display:flex;flex-direction:column;gap:6px}.field__label{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);font-weight:500}.field input,.field select{font-family:var(--sans);font-size:15px;color:var(--ink);padding:12px 14px;border:1px solid var(--line-2);border-radius:4px;background:var(--bg);width:100%;transition:border-color .15s,box-shadow .15s;-webkit-appearance:none;-moz-appearance:none;appearance:none}.field input:focus,.field select:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 3px color-mix(in srgb,var(--blue) 15%,transparent)}.field select{background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 12 12'><path d='M3 5l3 3 3-3' stroke='%236B6B71' stroke-width='1.5' fill='none' stroke-linecap='round' stroke-linejoin='round'/></svg>");background-repeat:no-repeat;background-position:right 14px center;padding-right:36px}.modal__submit{width:100%;justify-content:center;margin-top:4px}.modal__fineprint{font-family:var(--mono);font-size:11px;color:var(--ink-4);line-height:1.5;text-align:center;margin-top:8px;letter-spacing:.02em}.modal__success{text-align:center;padding:24px 0}.modal__success[hidden]{display:none}.modal__success-icon{width:56px;height:56px;margin:0 auto 20px;background:var(--blue);color:white;border-radius:50%;display:grid;place-items:center;font-size:24px;font-weight:700;animation:bounce-in .5s cubic-bezier(.34,1.56,.64,1)}@keyframes bounce-in{0%{transform:scale(0)}to{transform:scale(1)}}.modal__success h3{font-family:var(--display);font-size:24px;font-weight:600;color:var(--ink);margin-bottom:12px;letter-spacing:-.02em}.modal__success p{font-size:15px;color:var(--ink-3);line-height:1.5;margin-bottom:24px}.legal{padding:clamp(56px,8vw,96px) 0 clamp(72px,9vw,120px)}.legal-head{padding-bottom:clamp(32px,4vw,48px);border-bottom:1px solid var(--line);margin-bottom:clamp(40px,5vw,56px)}.legal-head h1{font-size:clamp(32px,4vw,52px);letter-spacing:-.03em;line-height:1.05;margin-bottom:16px}.legal-updated{display:inline-block;font-family:var(--mono);font-size:13px;color:var(--ink-3);letter-spacing:.02em}.legal-body{max-width:760px}.legal-body h2{font-family:var(--display);font-size:clamp(20px,2vw,24px);font-weight:600;letter-spacing:-.015em;line-height:1.2;color:var(--ink);margin-top:clamp(32px,4vw,48px);margin-bottom:16px;scroll-margin-top:96px}.legal-body h2:first-child{margin-top:0}.legal-body p{font-size:16px;line-height:1.75;color:var(--ink-2);margin-bottom:16px}.legal-body p strong{color:var(--ink);font-weight:600}.legal-body a{color:var(--blue);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:2px;transition:color .15s;word-break:break-word}.legal-body a:hover{color:var(--blue-700)}.legal-body ul{list-style:disc;margin:0 0 16px 1.25em;padding:0}.legal-body ul li{font-size:16px;line-height:1.75;color:var(--ink-2);margin-bottom:8px}.legal-body section{scroll-margin-top:96px}.foot-legal{display:inline-flex;align-items:center;gap:6px;flex-wrap:wrap}.foot-legal a{color:var(--ink-3);transition:color .15s}.foot-legal a:hover{color:var(--ink-2)}